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GoIndustry Global Marketing Promotion Centre

GoIndustry is the global leader in the sale and valuation of used industrial machinery and equipment and specialises in helping its clients optimise the value of their assets. Since the company was founded in 1999 it has leveraged the growing popularity and effectiveness of online auctions, which when married to the company's acknowledged expertise in equipment valuation, marketing and database management.

The Global Marketing Promotion Centre in Manila has been established to optimise the internal Marketing activities.


July 2007

No. of Employees:
July 2007: the Global Marketing Promotion Centre was set up from scratch
December 2007: 18

Services Provided:
- Search engine marketing (pay-per-click) optimisation
- E-mail communication marketing operation
- Data collection, measurement, analysis, and post-sale report production
- Global buyer database analysis and optimisation
- Marketing material creation
- Material cataloguing
- Global media buying coordination
- Market research

Countries Served:
The Global Marketing Promotion Centre delivers its services to GoIndustry Business Units in the UK, Europe, North America, and Asia. The Business Unit Europe has subsidiaries in Germany, Austria, Belgium, and Italy.


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3rd Party Providers
Philippine Exporters